


When Innovation Inspires Revolution
The Vespa was created in the early 1950s in Italy. Vespa was an original, useful and beautiful product that immediately won over the hearts of a post-WWII public when Italy was trying to make a comeback. Vespa's creator, Corradino d'Ascanio, was an ingenious designer with a technology-first mentality who blended creativity and mechanical engineering into a functional, aerodynamic and simple vehicle.
Vespa became widely adopted due to its unique appeal that revolutionized the way people got around on roads all over the globe and launched a brand-new way of expressing oneself. The Vespa brand continues to center freedom in their message from the very beginning- not only a means of transportation, but as a state of mind inspired riders to cry out in a loud voice Live more Vespa!