Keys Auto Center is excited to kick off the 46th annual Toyotathon Sales Event at Key West Toyota! Running from November 15, 2025, through January 5, 2026, Toyotathon brings you the biggest Toyota savings of the year. From efficient sedans to adventurous SUVs and dependable trucks, this is the perfect time to drive home a new Toyota with unbeatable holiday offers.
Take advantage of limited-time incentives and special holiday savings on Toyota’s most popular models, including:
Toyota Camry
Toyota Corolla
Toyota RAV4
Toyota Highlander
Toyota Tacoma
Whether you’re searching for reliability, capability, or fuel efficiency, Toyotathon at Keys Auto Center brings you the right vehicle and the right deal.
Toyotathon is Toyota’s biggest national sales event of the year, returning once again to Key West Toyota—part of the Keys Auto Center family. Each year, shoppers enjoy exclusive incentives, holiday savings, and flexible purchase options designed to make upgrading to a new Toyota easier than ever.
During Toyotathon, you can expect offers such as:
Cash Rebates – Instant savings on select new Toyota models
Low APR Financing – Special low-interest rates for qualified buyers
Attractive Lease Deals – Affordable monthly payments and flexible terms
Bonus Cash – Extra incentives to maximize your savings
Model-Specific Discounts – Exclusive holiday pricing on select trims
At Keys Auto Center, our goal is to help you find the perfect Toyota—at the perfect Toyotathon price.
Yes — they’re some of the best of the entire year.
Toyota releases some of its most competitive offers exclusively for Toyotathon, making it one of the smartest times to buy or lease a new Toyota.
Shoppers typically see:
Instant cash savings
Low APR financing on qualifying models
Affordable lease payments
Added bonus cash incentives
Special holiday discounts unique to Toyotathon
If you’re looking for maximum value, Toyotathon is the ideal moment to make your move.
Toyotathon at Keys Auto Center runs from:
November 15, 2025 – January 5, 2026
Deals will be updated throughout the season, so check back often or stop by the dealership to make sure you don’t miss any limited-time offers.
Keys Auto Center and Key West Toyota are committed to making this year’s Toyotathon experience seamless—from browsing inventory to driving off the lot. Whether you’re eyeing a rugged Tacoma, a family-friendly Highlander, or a fuel-efficient Corolla, our team is here to help you find the perfect fit for your lifestyle.
Extensive Toyota Inventory – Explore a wide range of models and trims
Online Pre-Approval – Start your financing process from home
Friendly, Knowledgeable Staff – Our team is here to guide you every step of the way
Visit Keys Auto Center and Key West Toyota to take advantage of the year’s best Toyota offers. Drive home the Toyota you’ve been dreaming of—with exceptional holiday savings only available during Toyotathon.
